Service development and GTM
As Content & Solutions Marketing Manager at Hiflylabs, I've led multiple organic campaigns for our core offerings. This included: desk research (market & competitor analysis, ICP definition, problem statements, FAQs), crafting solution narratives and mapping them to buyer journeys, coordinating with cross-functional stakeholders on service tiers and pricing, leading sales enablement trainings, managing marketing resources (SEO, CRO, copywriting, and design), and overseeing end-to-end GTM execution.
Apps Factory launch
Directed the rollout of our flagship offering for 2026: Apps Factory, a 4-week setup program for enterprise teams that want to run hundreds of apps on Databricks. Auto-provisioning, CI/CD, cost control: we developed proof-of-value for every feature to accelerate the pre-sales lifecycle.
Genie Ontology campaign
When Databricks announced Genie Ontology, our strategy pivoted instantly. With a strong bias for action, I ran an organic campaign (highlights: guide, post, one-pager) to position ourselves and to kickstart client onboarding. The results: 100K impressions in a week and direct inbound leads.
Visual storytelling
From concept to final cut, I briefed and directed our 'AI Solutions' video series at Hiflylabs. This involved defining the message—which required alignment across six departments—and running validation rounds with upper management. Here's my favorite installment:
Technical writing
Good copy makes complex ideas feel intuitive at a glance. This piece is one of my most-read; translating deep, technical concepts with simple examples.
Content factory pipelines
Architected and operationalized “single source of truth” administrative culture as Content Manager in Hiflylabs’ marketing and pre-sales processes:
Daily content production
- Publishing calendar
- Cross-team resource alignment
- Task tracking
Organic growth foundations
- Topic map
- Digital presence library
- Audience journeys
Sales enablement
- Pre-sales collateral and reference catalog
- Template and asset libraries
Monitoring and analytics
- Campaign metrics
- Social dashboard
- Quarterly OKRs
Strategic planning
- 6 month marketing roadmap
- Team RACI matrix
- Competitor research
Brand design
Démétér Biosystems evolved from a small-town startup into the leading voice of regenerative agriculture in Hungary, with the ‘Talajreform’ brand earning nationwide recognition. This authority brought enterprise partnerships, government consultancy opportunities, and rapid growth. A successful rebrand was among my proudest contributions, where I updated all brand visuals, including the logo, key art, and packaging design.
GIS data visualization
Archaeology and agriculture share more geoinformatics methodology than you'd expect, which made the transition between the two jobs natural. Here’s a figure from 2021, comparing three different sampling strategies (soil scanner, precision, and grid-based) and how they produce different spatial interpolations of organic matter and phosphorus across the same field. The underlying skill is the same whether you're mapping a prehistoric cemetery or a plot of farmland: collect, process, and make sense of spatial data.
Digging things up
My university degree is in Archaeology and History, with a specialization in Archaeometry. During my studies, I spent a total of 2.5 years on-site as a field technician. Beyond fieldwork, I've dabbled in GIS database management and 3D geospatial analysis across three seasons at an international excavation, and served as an EU project assistant at the same site for a year.
Some good ol' sketches
Photography
